We carried out a lab-based experiment where we asked people to select colours that corresponded to words that we presented. This work has been published and you can read about it here.

Chen Y, Yang J, Pan Q, Vazirian M & Westland S, 2020. A method of exploring word-colour associations, Color Research and Application, 45 (1), 85-94.

This page shows the results of a web-based experiment. If you have not done the experiment yet, please feel free to do so before you look at this summary.